These five things will help you with your websites, your email and social media campaigns, elevator pitches, and sales scripts. It will help you create better material So that potential customers can get their hands on your offer. Helps people understand why they need your offer and if your offer is crystal clear to potential customers, it leads them to buy and people want to be led as it helps them solve their problems.
Marketing is a money pit if you don’t get your messaging right. You can get serious traction just by paying attention to your website. Your website isn’t the only thing that you need to motivate your customers to buy but it usually does the heavy lifting. People meet you during networking events and also hear about you through word-of-mouth and social media, but they will definitely go to your website to learn more. When they get there, their hopes should be confirmed, they should be convinced at first glance that you have the solutions to their specific problems. In short, your website needs to pass the grunt test and convert browsers into buyers.
KISS - The days of having so much information on your website are over keep it simple. Now the internet has changed, people don’t want to be reading too much, they just want to know and feel that you can solve their problem. So your website should be the equivalent of an elevator pitch. After networking, your website is likely, the first impression a potential customer will receive about your business, it’s like a first date, the customer simply needs to know that you may have something worth pursuing and that you could be trusted to deliver it. Even if you're well established, a cluttered website, will frighten buyers off, and we all want more buyers, that’s why your website matters.
The five most important things about your website to get great results!
1.An offer above the fold
2.Obvious calls to action
3.Images of success
4.A bite size breakdown of what you do
5.Very few words
An offer above the fold is the first most important thing to get results, keep it short, enticing, and exclusively customer-centric. For example, a teaching school would say teaching you to become a pro in the kitchen,
CTA direct buy now button and transitional learn more button, it should make sense and be enticing.
Images of success, smiling happy people who have had a positive, pleasurable experience in engaging in your brand. You need to communicate a sense of health, well-being and satisfaction with your brand and the easiest way to do this is through happy people.
Bite-sized breakdown of what you do, a common problem businesses have is communicating simply about what you do, I’ve helped a client with two main products, she was confused about which she should feature, we got around it by finding an umbrella message that unifies the various coaching packages she offers.
And the final thing that is most important on your website is very few words, people don’t want to read websites anymore, they just scan them, write it in as much morse code as you can, especially on the homepage or landing page, as in short and punchy, to the point. Make it brief and relevant to your customers. For example, a financial planner could say, gain financial peace of mind. As the customer scrolls down, it's ok to use more and more words, if you want to explain in more detail, just add a read more link after a short introduction, so that people can go and expand it if they want to. That way you’re not bombarding people with too much text, the rule is the fewer words you use the more likely it is that people will read them, too much text and your customer will hear noise.
Images are one of the most important elements of any website. They can be used to make a design stand out, to convey a message, or to provide additional information.
However, not all images are free and it can be hard to find the best place to get free images for use on your website.
Here are some of the best places you can find free pictures:
Unsplash, Burst, Pexels, Pixabay, Free Images to name a few.
The cost of a website will vary depending on the type of service and features that are desired. The average website might cost anywhere from $4,000-$10,000 while a custom-made website could cost upwards of $20,000.
The more features that are desired for the website and the more skilled labor is needed to create it, the higher the price. The cost of a website also depends on the skills of the developer. If you are looking for a website that is just for information, then it should not cost more than $4000. However, if you want to have a website that is interactive and has inbuilt specialist functionality then it will cost more accordingly. For example, if you want to have an e-commerce site with payment gateways and other features, then it will cost more than a simple brochure-style site.
For anyone who owns or manages a website, it is important to make sure that their site is mobile responsive so that everyone can easily view the content for themselves from any device. Making sure that all of the content and features are available for everyone will ensure that no one misses out on anything.
A responsive website is one of the most valuable tools that a business can use in order to provide their customers with quality service no matter what type of device they are using. The site will automatically adjust itself to the size of the screen that is being used by the customer, enabling easy access to all its functions, features and content.
Web design is important for many reasons. One of the major reasons is that it increases the chances of a visitor staying on the site and making an online purchase.
A web designer is not just an individual who designs or creates a website. They are the person who decides how the content is laid out on the site. This includes deciding what goes where, what font size to use, what colors to use and when to use graphics.
It is important to ask your web designer about their current and past projects because it will provide you with the information that you need to make an informed decision.
Design is the actualization of your ideas. It’s the final product that you see in front of you.
There are many different elements that go into designing a website. For this section, we will be covering some of the most popular elements and how they work together to create your final product.
The color scheme: Designing a cohesive and aesthetically pleasing color scheme can be difficult sometimes, but it is important when using one because it contributes to the overall design.
The fonts: Fonts are something that people often forget about when designing a website, which is why they are one of the most overlooked aspects in web design today.
Layout: The layout can make or break an otherwise beautifully designed site because it serves as the framework for all of your content on screen.
Finding the right website designer and developer can be a tedious task. Websites are often complex to develop, which means that it is hard to find someone who will do the job first time.
When looking for the best website designer, it is important to consider their experience and portfolio. This way you can make sure that they have a good understanding of current web design trends and are competent in various programming languages. In addition, if you need SEO services for your site, then make sure that they have experience with this as well.
It is also important for the designer to know your budget when you're negotiating rates with them. Many designers charge differently based on how much work they will have to do on your site so it might be worth discussing this before hiring them.
Web design pricing can get a little tricky. After all, there are certain factors that influence how much it costs to build a website.
If you're looking for a web designer, ask them how they price their services. It's common for designers to give you a fixed price, like $3000 for a new website design. But that's not the only way to go. Ask them about pricing models like value-based, value-plus, or performance-based.
Over the past 5 years, there is no doubt that the web design industry has significantly changed. With the rise of freelancers and start-ups, companies are hiring designers with little to no experience.
What does experience mean and why should you care? Design comes naturally after years of design, so asking this question will help you decide whether or not you should go ahead with their services.
A compelling web design is what makes your online business stand out from the crowd. It’s the first thing people notice and gives them a good idea about how great your products or services are. If you’re looking for a web designer, it’s important to ask questions that will point you in the right direction.
You want to be able to give feedback during the design process as if you are able to do this.
If the project is outsourced then you may experience communication delays or additional costs. Find out who they’re working with and what they’re working on to prevent any misunderstandings on both sides so that you can get the best website for outcomes.
A responsive website is one of the most valuable tools that a business can use in order to provide their customers with quality service no matter what type of device they are using. The site will automatically adjust itself to the size of the screen that is being used by the customer, enabling easy access to all its functions, features, and content.
Having monthly website maintenance can ensure a good performing website, including page loading time and functionality. It also improves the 'user' experience and builds trust and credibility, giving you peace of mind knowing that your website is always fully functioning.
Time and time again, I have seen that despite business owners wanting full control of their business, one thing they don't have control over is their website. If you need to change web designers in the future then you want to be able to have a smooth transition. If your domain name is not registered in your own name but is in the web designers name, you may experience problems accessing the domain name, hence, lose your most important asset, the website name you chose.
The key pages are those that are high-value and as a result are most likely to be used. This is a subjective question, but there are some pages which will always be good candidates. These include the homepage, about page, contact page, and product pages.
There is no one answer to this question. What is high-value content for one person, might not be valuable for another. The key to determining what pages are the most important to your site is to think about what pages bring you the most traffic and conversions.