In today's digital age, having a website for your business is essential. It's not just about having an online presence; it's about creating a platform that can attract and retain customers. But simply having a website is not enough. Business owners must keep up with website trends to ensure their site stays relevant, engaging, and user-friendly.

Here are some reasons why keeping up with website trends is crucial for business owners:

  1. Keep Your Website Fresh and Engaging: Website trends evolve with technology advancements and changes in user behavior. A website that looks outdated and clunky will turn off potential customers, and they may never return. By keeping up with website trends, business owners can ensure their website looks fresh, modern, and engaging, making it more likely that visitors will stay on the site longer and return in the future.
  2. Improve User Experience: User experience (UX) is a critical component of a successful website. A website that is difficult to navigate or has poor functionality will frustrate users and cause them to leave. Keeping up with website trends helps business owners improve the user experience, making it easier for visitors to find what they're looking for, complete tasks, and engage with the site.
  3. Stay Ahead of the Competition: In today's competitive market, businesses need to stand out from the crowd. By keeping up with website trends, business owners can stay ahead of their competitors. Offering a website that is more visually appealing, easier to use, and more engaging can set a business apart from others in the same industry.
  4. Increase Website Traffic and Conversions: A well-designed website that follows current trends can attract more visitors, increasing the chances of converting them into customers. By keeping up with website trends, business owners can optimize their website for search engines and user engagement, leading to more traffic and conversions.
  5. Adapting to Changing Consumer Behaviors: The way consumers interact with websites changes constantly. For example, the rise of mobile devices has changed the way people access and use websites. By keeping up with website trends, business owners can adapt to changing consumer behaviors and ensure their website is optimized for all devices and platforms.

In conclusion, keeping up with website trends is essential for business owners who want to maintain a competitive advantage and provide an engaging user experience for their visitors. By staying up-to-date with the latest website design and functionality trends, business owners can attract and retain more customers, increase website traffic and conversions, and stay ahead of their competitors.

Building a website can take anywhere from a few hours to several months, depending on various factors such as the complexity of the website, the skills of the developer or development team, the availability of resources, and the scope of the project. In this blog post, we will discuss some of the key factors that can affect the time it takes to build a website.

  1. Website Type and Complexity: The type of website you want to build and its complexity will have a significant impact on the time it takes to complete. A basic website with a few pages of information may only take a few hours to create, while a complex e-commerce website with custom functionality may take several months.
  2. Design and User Interface: Creating an attractive and user-friendly design is a crucial aspect of building a website. The time it takes to design and develop a website will depend on the level of customization required, the number of revisions needed, and the overall complexity of the design.
  3. Content Creation: Content is the backbone of any website, and creating quality content takes time. If you are creating your own content, you need to account for the time it takes to research, write, and edit your content. Alternatively, you may need to hire a content writer, which can add additional time and cost to the project.
  4. Development Platform: The development platform you choose to build your website can also impact the time it takes to complete. For example, using a website builder like Wix or Squarespace can significantly reduce the development time, while building a custom website from scratch using HTML, CSS, and JavaScript may take longer.
  5. Integration with Third-Party Services: If your website requires integration with third-party services like payment gateways, shipping providers, or social media platforms, the time it takes to complete the project will be extended.
  6. Project Management: Effective project management is critical to completing a website on time. A well-organized project plan, regular communication, and clear expectations can help ensure that the project stays on track and is completed within the desired timeframe.

In conclusion, the time it takes to build a website can vary widely depending on a variety of factors. To get a more accurate estimate of how long it will take to build your website, it's best to consult with a web developer or development team. By providing them with a detailed scope of the project, they can give you a more accurate estimate of the time and cost involved in building your website.

The process is a little longwinded, however, your web designer will take you through it step by step.

Step 1: You will be invited to an Initial Consultation (email, phone, zoom or in-person).

Step 2: You'll be provided with a Price Quote or Proposal.

Step 3: Statement of Work (SOW) is discussed and drawn up.

Step 4: Website Design/Development Contract is sent to you for approval.

Step 5: You pay a Non-Refundable 50% Deposit to get the show on the road.

Step 6: You'll be invited to a meeting to Deep Dive (Sitemap/pages, set goals, expectations, and review sites together).

Step 7: We will then submit 5-10 Templates or a 2-page Custom Mock-up, depending on your needs.

Step 8: Content is requested from you. (including but not limited to logo, brand guidelines, images, text content).

Step 9: Development begins, your website is started on our server.

Step 10: You are provided with the 1st look at your website and we request revisions.

Step 11: You make the next payment of 25% to move forward with revisions.

Step 12: Internally revisions are made, and link is resent to you to view.

Step 13: You provide second and last set of revisions. We make the changes.

Step 14: You're given a final review of your website, for your approval.

Step 15: Once your desktop website is approved, we ensure it is mobile responsive.

Step 16: We then testing your website on multiple, browsers, devices, screen sizes, contact forms, navigation items and hyperlinks.

Step 17: You make your final payment of 25%.

Step 18: We migrate your website to your hosting server (or hand over files).

Step 19: An email with login’s & passwords will be provided to you, you have full control of your website.

Step 20: You are offered additional services and/or 1-on-1 tutorial with the developer for $120 per hour.

Step 21: You have 7 days to review and notify us of any errors free. Updates are fixed free of charge.

And there you have it, Enjoy your website for years to come.

These five things will help you with your websites, your email and social media campaigns, elevator pitches, and sales scripts. It will help you create better material So that potential customers can get their hands on your offer. Helps people understand why they need your offer and if your offer is crystal clear to potential customers, it leads them to buy and people want to be led as it helps them solve their problems.

Marketing is a money pit if you don’t get your messaging right. You can get serious traction just by paying attention to your website. Your website isn’t the only thing that you need to motivate your customers to buy but it usually does the heavy lifting. People meet you during networking events and also hear about you through word-of-mouth and social media, but they will definitely go to your website to learn more. When they get there, their hopes should be confirmed, they should be convinced at first glance that you have the solutions to their specific problems. In short, your website needs to pass the grunt test and convert browsers into buyers.

KISS - The days of having so much information on your website are over keep it simple. Now the internet has changed, people don’t want to be reading too much, they just want to know and feel that you can solve their problem. So your website should be the equivalent of an elevator pitch. After networking, your website is likely, the first impression a potential customer will receive about your business, it’s like a first date, the customer simply needs to know that you may have something worth pursuing and that you could be trusted to deliver it. Even if you're well established, a cluttered website, will frighten buyers off, and we all want more buyers, that’s why your website matters.

The five most important things about your website to get great results!

1.An offer above the fold

2.Obvious calls to action

3.Images of success

4.A bite size breakdown of what you do

5.Very few words

An offer above the fold is the first most important thing to get results, keep it short, enticing, and exclusively customer-centric. For example, a teaching school would say teaching you to become a pro in the kitchen,

CTA direct buy now button and transitional learn more button, it should make sense and be enticing.

Images of success, smiling happy people who have had a positive, pleasurable experience in engaging in your brand. You need to communicate a sense of health, well-being and satisfaction with your brand and the easiest way to do this is through happy people.

Bite-sized breakdown of what you do, a common problem businesses have is communicating simply about what you do, I’ve helped a client with two main products, she was confused about which she should feature, we got around it by finding an umbrella message that unifies the various coaching packages she offers.

And the final thing that is most important on your website is very few words, people don’t want to read websites anymore, they just scan them, write it in as much morse code as you can, especially on the homepage or landing page, as in short and punchy, to the point. Make it brief and relevant to your customers. For example, a financial planner could say, gain financial peace of mind. As the customer scrolls down, it's ok to use more and more words, if you want to explain in more detail, just add a read more link after a short introduction, so that people can go and expand it if they want to. That way you’re not bombarding people with too much text, the rule is the fewer words you use the more likely it is that people will read them, too much text and your customer will hear noise.

There are several websites where you can find free images to use on your website. Here are some popular options:

  1. Unsplash - A website that offers a large collection of high-quality, royalty-free photos and images.
  2. Pexels - Another website that provides a vast collection of free stock photos and videos, including nature, abstract, and technology-related images.
  3. Pixabay - A website that offers a wide range of free stock images, videos, and illustrations.
  4. StockSnap - A website that provides free stock photos and images with a wide range of categories like nature, business, technology, and more.
  5. Freepik - A website that offers free images, vectors, and PSD files, but requires attribution to the original creator.
  6. Burst by Shopify - A website that provides a collection of free images for commercial use, including business, fashion, and travel-related images.
  7. Kaboompics - A website that offers a variety of free stock images, including food, travel, and lifestyle-related images.

When using free images from these websites, it's essential to check the licensing requirements and give proper attribution to the original creator if required. Additionally, it's always best to use high-quality images that are relevant to your website's content and design.

The cost of a website in 2023 will depend on several factors, such as the type of website, its complexity, and the level of customization required. Here are some estimates of website costs based on different types of websites:

  1. Basic website: A basic website with a few pages of information, a simple design, and minimal functionality could cost anywhere from $500 to $2,000.
  2. E-commerce website: An e-commerce website with custom functionality, such as a shopping cart, payment gateway integration, and product pages, could cost anywhere from $3,000 to $10,000.
  3. Custom website: A custom website with unique functionality and design could cost anywhere from $5,000 to $20,000 or more, depending on the complexity of the project.
  4. Content management system (CMS) website: A CMS website, such as a WordPress site, that requires custom development, could cost anywhere from $2,500 to $10,000 or more.

It's important to note that these estimates are just a general guideline, and the actual cost of a website can vary widely depending on various factors. The best way to get an accurate estimate of the cost of your website is to consult with a web development agency or freelancer and provide them with a detailed scope of your project. They can give you a more accurate estimate based on your specific needs and requirements.

Having a mobile-responsive website is essential for a variety of reasons, including:

  1. User Experience: More and more people are using their mobile devices to browse the internet, and if your website is not optimized for mobile devices, it will be challenging for users to navigate and interact with your site. A mobile-responsive website ensures that your website is easy to use and looks good on any device, which leads to a better user experience.
  2. SEO: Google and other search engines consider mobile responsiveness as a crucial factor in their ranking algorithms. If your website is not mobile-friendly, it may not rank well in search engine results pages (SERPs), which can impact your website's visibility and traffic.
  3. Increased Traffic: A mobile-responsive website can attract more traffic from mobile devices, which can significantly increase your website's overall traffic and engagement. With more people accessing your website from mobile devices, you have a better chance of reaching your target audience.
  4. Brand Image: A mobile-responsive website gives your business a professional and modern image. In today's digital age, having a website that looks great on all devices is crucial for maintaining a positive brand image and credibility.
  5. Cost-Effective: A mobile-responsive website eliminates the need to create a separate mobile website or application, which can be costly and time-consuming. With a mobile-responsive website, you only need to create and maintain one website that works on all devices.

In conclusion, having a mobile-responsive website is no longer an option but a necessity. It's essential for providing a positive user experience, improving SEO, increasing traffic, enhancing brand image, and being cost-effective. Therefore, it's crucial to ensure that your website is mobile-responsive to reach and engage with your target audience effectively.

Great web design is essential for several reasons, including:

  1. First Impressions: Your website is often the first interaction a potential customer has with your business. Therefore, it's essential to make a great first impression with an aesthetically pleasing and easy-to-use website that reflects your brand.
  2. User Experience: A great web design ensures that users have a positive experience when visiting your website. A website that is easy to navigate, has a clear call-to-action, and loads quickly improves the user experience and increases the chances of users staying on your website for longer.
  3. Credibility: A well-designed website enhances your business's credibility and professionalism. If your website looks outdated or poorly designed, potential customers may doubt your business's credibility and trustworthiness.
  4. Search Engine Optimization (SEO): Great web design can improve your website's SEO and help you rank higher in search engine results. Search engines value user experience, and a well-designed website that is easy to navigate, loads quickly, and has relevant content can improve your website's search engine rankings.
  5. Competitive Advantage: A great web design can give you a competitive advantage over other businesses in your industry. A well-designed website that is user-friendly, has a clear message, and reflects your brand values can help you stand out in a crowded market.

In summary, great web design is crucial for creating a positive first impression, providing a great user experience, enhancing credibility, improving SEO, and gaining a competitive advantage. Therefore, it's essential to invest in a great web design that reflects your brand and meets the needs of your target audience.

"Can you show me examples of your previous work?"

Asking for examples of their previous work is crucial because it allows you to evaluate the web designer's skills, style, and creativity. By reviewing their portfolio, you can determine if their design style and approach align with your vision for your website. You can also evaluate the quality of their work and the range of websites they have designed, which can give you a sense of their expertise and experience.

When reviewing their portfolio, ask yourself the following questions:

  1. Do their previous designs align with my vision for my website?
  2. Are the websites they designed user-friendly and easy to navigate?
  3. Do the websites load quickly and work on different devices and browsers?
  4. Did they design websites in my industry or similar ones?
  5. Did their previous clients have positive feedback about their work?

Asking for examples of their previous work is an excellent way to determine if the web designer is the right fit for your project and ensure that they have the necessary skills and expertise to create a website that meets your needs and exceeds your expectations.

There are several design elements that work together to create a great website, but three of the most important are:

  1. Layout: The layout of your website refers to the arrangement of elements on each page. A well-designed layout ensures that your website is easy to navigate and visually appealing. A clear and consistent layout makes it easy for users to find the information they need and take the desired actions, such as filling out a form or making a purchase. A good layout also makes your website look organized and professional.
  2. Color Scheme: The color scheme of your website plays a crucial role in its overall design. A well-chosen color scheme can evoke certain emotions, convey your brand's personality, and make your website more visually appealing. Using too many colors or not having a consistent color scheme can make your website look chaotic and unprofessional. Therefore, it's important to choose a color scheme that reflects your brand and appeals to your target audience.
  3. Typography: Typography refers to the style and arrangement of text on your website. A well-designed typography can make your website more readable, visually appealing, and professional. Choosing the right font type, size, and color can enhance the overall look and feel of your website and make it easier for users to read the content. A consistent typography also makes your website look more cohesive and well-designed.

These three design elements work together to create a website that is visually appealing, easy to navigate, and professional. Therefore, it's essential to consider these elements when designing your website and ensure that they work together to create a seamless and cohesive design.


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