Images of satisfied customers are critical to the success of a business. They represent what the company is doing and how it's doing it. It is the customer's perspective on what they see, feel, and hear, rather than what you say.
Images are not just another form of content. They display the customer's perspective on what they perceived, felt and heard when interacting with your business.
The idea of utilizing images to promote your brand is not new. We see it all over our social media feeds and the web. However, most people don't think that images can perform a function beyond aesthetically pleasing their audience or telling a story- which they can! Images act as an invitation to customers and prospects to experience one aspect of who you are, what you offer, and why customers should choose you.
Images can help a customer feel like they are part of the story. They also show how your product or service is being used.
Visual content has been reported to increase conversions by 95% and a study by Hubspot found that marketers who use visuals grow their revenue 49% faster than those who don't. So it's no surprise that more people are turning to images for marketing purposes.
Images, or visual content, are an important part of inbound marketing strategy because they provide an opportunity for customers to experience what they're looking at on the screen from their own perspective.
Images of people happy and smiling is a common advertising technique. This is because, if the people are happy then it shows that they are satisfied with your product or service.
A study done by the University of Wisconsin-Madison Journal of Retailing found that pictures with more than 25% of the person smiling or showing teeth had a higher likelihood for engagement.